APD's Mike Isherwood to head up British APCO's Small Business Group

Mike Isherwood, APD Communications’ managing director, has been appointed as chair of the Small Business Group of British APCO.

The group aims to provide a representative voice for small and micro-sized companies in the public safety sector.

Mr Isherwood said his primary objective in the role will be to provide support and exposure for emerging businesses to deliver innovative and cost-effective solutions to the industry.

He said: “The UK has a wealth of innovation, especially in the technology field, which too often remains untapped. There is a real opportunity through the Small Business Group to promote innovative businesses in the sector and help to give them a strong future.

“Small businesses can be more attentive, less expensive and more innovative than some of the big players in the industry, but it’s difficult for them to cut through and get noticed. That means the innovation they offer can be stifled

“We should do all we can to support these companies, no matter their size or experience, rather than just relying on established, large, mainstream suppliers. With the ongoing Brexit discussions we want to make sure public safety technology development is not restricted and companies have the opportunity to deliver great products and solutions wherever they are needed.